Graduated from Columbia College Chicago the Summer of 2016 with a degree in Public Relations and a minor in Photography, Sidney started as a typical blogger who loves to share his life's story through social media. A Singaporean whom after winning the bloggers challenge with Ogilvy Public Relations Worldwide made the biggest decision of his life, to pursuit his studies in Public Relations at Columbia College Chicago.

During his time in College, he have had three photography showcase, twice at the Double Door and once at a private gallery in Belmont, Chicago. Sidney also studied abroad in Prague, Czech Republic for marketing and in Florence, Italy for photography, as well as worked on his own photography projects in Tokyo, Japan. 

Apart from work he enjoys fostering for PAWS Chicago and has also volunteered at Lakeview Pantry during his spare time. An avid gamer as well as an anime fanatic, you can often find him walking down the streets of Akihabara when time and opportunity permits.